Privacy Policy

1. Who we are

Sheen Digital Ltd is a company registered in England and Wales (company number 17036653). When we refer to "we", "us" or "our" in this policy, we mean Sheen Digital Ltd.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller.

2. What data we collect

We may collect and process the following personal data:

• Contact information — your name and email address when you contact us directly.
• Usage data — anonymised, aggregated analytics data when you use our apps or visit our website (e.g. pages visited, device type, operating system). This data cannot identify you personally.

We do not collect sensitive or special category data. We do not knowingly collect data from children under 16.

3. How we use your data

We use personal data only for the following purposes:

• To respond to enquiries you send us
• To improve our products and services
• To comply with legal obligations

4. Lawful basis for processing

We process your data under the following lawful bases:

• Legitimate interests — to operate and improve our products and respond to enquiries.
• Consent — where you have given clear consent for us to process your data for a specific purpose.
• Legal obligation — where we are required to process your data to comply with the law.

5. Data sharing

We do not sell your personal data to third parties. We may share data with trusted service providers who assist us in operating our business (e.g. hosting, analytics), but only where they are contractually bound to process data on our behalf and in accordance with our instructions.

6. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact enquiry data is retained for no longer than 24 months after your last interaction with us, unless a longer period is required by law.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate personal data
• Request erasure of your personal data
• Restrict or object to processing of your data
• Data portability
• Withdraw consent at any time, where consent is the basis for processing

To exercise any of these rights, please contact us at hello@sheendigital.co.uk. We will respond within one month.

8. Cookies

Our website does not use cookies for tracking or advertising. If this changes in the future, we will update this policy and request your consent where required.

9. International transfers

We do not routinely transfer personal data outside the United Kingdom. If a transfer is necessary (e.g. through use of a cloud service provider), we ensure appropriate safeguards are in place in accordance with UK GDPR.

10. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact and complaints

If you have any questions about this policy or wish to make a complaint, please contact us at hello@sheendigital.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.